Beautiful Women Don’t Pay

During one of the International Women’s Day, Spoleto, a Brazilian fast food chain made an effort to boost the confidence of their female customers, asking them one question: “Are you beautiful?”

Every woman that replied “yes” didn’t have to pay for their meal that day, but self-esteem is its own reward.

According to the brand, there was a 35% increase in sales that day.

Source: hellogiggles.com, huffingtonpost.com